Portfolio
SEO case studies with real numbers
Projects from my work at Empyra and Simprosys Infomedia, led by technical SEO, search data analysis, and automation, plus AI search, content, off-page, and PPC. Each case study covers the problem, what I did, and what the data showed, including what didn’t work.
Results come from Google Search Console, GA4, and Google Ads. Client spend, lead numbers, and internal details stay private.
18projects with measured results
+31%AI-feature impressions on a service page
100%+annual organic traffic growth
21/31pages improved average position in a month
At Empyra, 2026 to now
Technical SEO
198 URLs
Technical SEO audit and site hygiene
Crawled the site, set one URL rule for 191 inconsistent links, flagged a duplicate subdomain and 2 cannibalizing page pairs, and cut a 4K video slowing mobile pages.
On-page SEO
16.4 → 13.4
Pillar page rebuild
Eight on-page fixes, plus broken links and duplicate content found and removed. Average position improved within a month.
Data diagnosis
−23%
Diagnosing a traffic drop
Showed that falling impressions came from a one-time spike ending and off-target queries, not lost rankings.
Data diagnosis
−99%
Diagnosing a 99% AI Overview drop
Traced a pricing page’s collapse in AI Overviews to one query and to competitor content gaps, then delivered a fix plan with full copy.
Data analysis
21/31
Monthly SEO reporting
31 priority pages tracked every month. 21 improved their average position from August to September 2026.
Analytics
GA4 + HubSpot
Fixing lead attribution
Found why leads showed as “Unknown source” and confirmed ChatGPT was already sending leads.
AI search
+31%
AI Overview optimization
FAQs built from real Search Console queries on 7 service pages. Two pages showed +31% and +29% AI-feature impressions within two weeks.
Case study coming soon
PPC
539 queries
Google Ads Quality Score
Sorted 539 matched search queries into waste categories and fixed the landing page issues Google flagged.
Case study coming soon
Competitor research
7 partners
Competitor SEO audits
Page-by-page benchmarks against 7 Atlassian partners, with every finding linked to its source page.
Case study coming soon
Content strategy
7 pieces
Q4 usage-based pricing campaign
A keyword map for brand-new Atlassian terms, plus a Rovo credits sizing guide verified against official documentation.
Case study coming soon
Off-page SEO
20+ platforms
US off-page program
A link plan focused on 5 service pages, with UTM tracking and anchor-text control on every placement.
Case study coming soon
Automation
0–100
SEO automation and AI workflows
Automated audit workflows that join crawl, content, and backlink data and score every page, without inventing data.
Case study coming soon
At Simprosys Infomedia, 2023 to 2026
E-commerce SEO
100%+
E-commerce organic traffic growth
Category pages, on-page fixes, and search-intent alignment that doubled organic traffic year over year.
On-page SEO
21.4%
Improving CTR across 50+ pages
Titles and meta descriptions rewritten around search intent, plus structured data, to win more clicks from existing rankings.
Google Shopping
40%
Product feed optimization
Merchant Center feeds and product attributes optimized together with the development team for more Google Shopping visibility.
Off-page SEO
20+
Link building with DR 50+ sites
High-authority backlinks earned through targeted outreach and digital PR.
Content strategy
50+
SEO content briefs that perform
Intent-mapped topic clusters and 50+ briefs that gave writers clear SEO direction and cut rework.
Cross-channel
40%
Cross-channel growth
How SEO connected with email and in-app campaigns, with a 40% average email open rate and steady growth in app installs.
Want more people to find your website?
I’m open to new projects and senior SEO roles in Bengaluru. Tell me about your site and I’ll reply with where I’d start.