Nisha Bharti
SEO specialist for B2B, SaaS, and e-commerce brands
I help businesses get found on Google and in AI answers from ChatGPT, Perplexity, and Gemini, with technical fixes, intent-led content, focused link building, and reporting that shows what actually worked.
- SEO Analyst II at Empyra
- 4+ years in SEO
- Based in Bengaluru
- Cited in AI search answers
Results-driven SEO specialist with 4+ years of experience boosting organic traffic and rankings for e-commerce and B2B websites.
Bengaluru, Karnataka, India. SEO Analyst II at Empyra. 4+ years in SEO for e-commerce and B2B brands.
A collection of SEO projects with measurable results in organic growth, technical SEO, and Google Shopping.
Case studies and notes on SEO, AI search, and cross-channel growth.
Nisha Bharti is a Search Engine Optimization (SEO) specialist and digital marketer with 4+ years of experience, focused on growing organic traffic for e-commerce and B2B brands. inLinkedIn
Documented results
- 100%+ year-over-year organic traffic growth for an e-commerce brand. nishabharti.me
- 21.4% higher CTR across 50+ landing pages through title and meta optimization. nishabharti.me
Current role, since May 2026
Now at Empyra
Empyra is an Atlassian Platinum and Enterprise Solution Partner and a monday.com Platinum Partner, with 30+ years in IT consulting. As SEO Analyst II, I own SEO for the US market and report to leadership every week.
- On-page and technical SEO for 31 priority service pages: audits, internal linking, schema, and site hygiene.
- AI search (AEO and GEO). FAQ content built from real Search Console queries, AI Overview tracking, and visibility tests in ChatGPT, Perplexity, and Gemini.
- Content strategy. Topic cluster maps, keyword maps for brand-new Atlassian terms, and publish-ready blogs.
- Off-page SEO. A US link program across 20+ platforms, with UTM tracking per service page.
- Google Ads support. Quality Score diagnosis, search-term waste, and landing page fixes.
- Reporting. Weekly and monthly reports, and data-first diagnosis when rankings drop.
+31%AI-feature impressions on a key service page in two weeks
21/31tracked pages improved average position, August to September
13.4pillar page average position, up from 16.4
7Atlassian partners benchmarked page by page
Selected work at Empyra
Six projects from my first months in the role. Each one has a full case study with the problem, what I did, and what the data shows.
AI search
+31%
AI Overview optimization
Added FAQs written from real Search Console queries to 7 service pages. Two pages gained 31% and 29% more AI-feature impressions within two weeks.
Diagnosis
−99%
Fixing an AI Overview collapse
Traced a pricing page’s sudden AI Overview drop to gaps competitors had filled, then delivered a fix plan with full copy.
On-page SEO
16.4 → 13.4
Pillar page rebuild
Eight on-page fixes plus broken links and duplicate content found and removed. Average position improved in one month.
Competitor research
7 partners
Competitor SEO audits
Page-by-page benchmarks against 7 Atlassian partners, with every finding linked to its source page.
Off-page SEO
20+ platforms
US off-page program
A link plan focused on 5 service pages, with UTM tracking and anchor-text control on every placement.
AI workflows
0–100 score
AI-assisted SEO audits
Reusable workflows that join crawl, content, and backlink data and score every page, without inventing data.
Earlier results at Simprosys Infomedia
Three years of client SEO for e-commerce and B2B brands, measured in Google Search Console and GA4.
100%+
Annual organic traffic growth
Full SEO audits, technical fixes with Screaming Frog and Search Console, structured data, and intent-led content across e-commerce and B2B sites.
43%
More organic clicks in six months
Better rankings on high-intent keywords and stronger search snippets.
21.4%
Higher average click-through rate
Meta tags rewritten around search intent, structured data markup, and improved page layouts.
40%
More Google Shopping visibility
Optimized Merchant Center feeds and enriched product attributes, and helped the development team build an AI-driven product annotation tool.
20+backlinks from DR 50+ sites
50+SEO content briefs written
60%growth in social followers
40%average email open rate
Who I help
Businesses whose buyers search before they buy, and whose sites have room to grow.
E-commerce brands
Stores that want product and category pages ranking for the searches that lead to sales.
- Product and category page SEO
- Google Shopping feed optimization
- Technical fixes for Shopify and WooCommerce
- Structured data for rich results
B2B, SaaS, and IT services
Teams that want service pages and content that bring in qualified leads, not just visits.
- Service page SEO for consulting companies
- Topic clusters mapped to the buyer journey
- Optimization for AI answers (AEO and GEO)
- Link building and digital PR
Where I’ve worked
Close to five years in digital marketing, most of it focused on SEO.
Education
- MBA in Marketing, 2021Indira College of Engineering and Management, Pune
- BBM in Marketing, 2017Magadh University, Patna
Certifications
- Fundamentals of Digital MarketingGoogle
- Microsoft Advertising CertificateMicrosoft
- Sales and Service ExcellenceDale Carnegie
May 2026 to now
Empyra
SEO Analyst II, Bengaluru
Own on-page, technical, AI-search, and off-page SEO for the US market at an Atlassian and monday.com Platinum Partner. Support Google Ads and report to leadership weekly.
April 2023 to April 2026
Simprosys Infomedia
SEO Specialist, Ahmedabad
SEO for e-commerce and B2B clients. Delivered 100%+ annual traffic growth, 43% more organic clicks, and 21.4% higher CTR. Also ran Merchant Center feeds, lifecycle marketing, and trained junior team members on SEO tools.
January 2022 to February 2023
JEE Pumps
Digital Marketing Executive, Ahmedabad
Digital marketing for an industrial pump manufacturer.
July 2020 to December 2020
Honcho Puppybazar
Digital Marketing Intern, Bengaluru
Keyword research, on-page optimization, competitor research, and blog editing.
How I work
Every project follows the same four steps, so you always know what’s happening and why.
Audit
I crawl your site, benchmark competitors, review Search Console and GA4, and list what’s holding rankings back, ordered by impact.
Fix the foundations
Crawl, indexing, cannibalization, speed, and structured data issues get fixed first, so new content has a solid base.
Grow
Content mapped to search intent at every funnel stage, plus links from trusted sites that build authority.
Measure honestly
Reports that connect rankings and traffic to leads, and say plainly what worked and what didn’t.
What I do
Technical and on-page SEO
Audits that find what holds pages back, such as cannibalization, broken links, duplicate content, missing schema, and slow pages. Then fix lists developers can ship.
AI search (AEO and GEO)
Answer-first pages and FAQs that Google AI Overviews, ChatGPT, Perplexity, and Gemini can cite, plus tracking to prove it.
Content strategy
Topic clusters, keyword maps, and briefs mapped to each stage of the buyer journey, with strict accuracy rules.
Off-page SEO and digital PR
Link plans focused on the pages that matter, content syndication, guest posts, communities, and press releases.
Analytics, reporting, and PPC
GA4, Search Console, and HubSpot reporting, lead attribution, and Google Ads support for Quality Score and landing pages.
AI-assisted SEO workflows
Reusable AI workflows that run audits the same way every time and never invent data.
Research and audits
- Screaming Frog
- Ahrefs
- Semrush
- SE Ranking
- PageSpeed Insights
- Keyword Planner
Data, tracking, and ads
- Google Analytics 4
- Search Console
- Tag Manager
- Looker Studio
- Google Ads
- Microsoft Ads
- Excel
Platforms
- HubSpot CMS
- WordPress
- Shopify
- WooCommerce
- Wix
- Shopline
- Merchant Center
AI search and workflows
- ChatGPT
- Perplexity
- Gemini
- Claude
- Bing Webmaster Tools
Latest from the blog
Notes on SEO, AI search, and what's working right now.
January 1, 2026
Cross-Channel Growth Case Study: How I Connected SEO to Email and App Installs
I connected SEO traffic to email sign-ups, then tracked email engagement to app installs. By mapping each conversion point and…
January 1, 2026
Link Building Case Study: How I Earned 20+ DR50+ Backlinks
I earned 20+ DR50+ backlinks in 4 months by identifying 120 relevant targets, personalising outreach with specific angles, and tracking…
January 1, 2026
SEO Content Strategy: How I Created 50+ High-Performing Briefs
A scalable SEO content strategy means creating standardised briefs with keyword research, competitor analysis, structure, and clear success metrics. I…
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I’m open to new projects and senior SEO roles in Bengaluru. Tell me about your site and I’ll reply with where I’d start.