Select Page

Portfolio:

CurrentSimprosys Infomedia

Project 1:

Led digital marketing initiatives for a USA Based Shopify lingerie e-commerce store, driving enhanced visibility and conversions.

Project 2:

Crafted and executed impactful social media marketing campaigns on the Gauri Kohli Brand to boost brand awareness and engagement.

Project 3:

Implemented SEO strategies and content initiatives to enhance organic search visibility and brand authority on the Lingerie e-commerce store.

Project 4:

Implemented a comprehensive email marketing strategy for a lingerie store, including launching a loyalty program. Created engaging emails with a 22% open rate and 10 conversions, nurturing customer relationships and driving repeat purchases.

Led digital marketing initiatives for a Shopify lingerie e-commerce store, driving enhanced visibility and conversions.

Key Highlights:

  • Google Merchant Center Optimization: Enhanced product reach and shopping experiences through optimized listings.
  • Targeted Google Ads Campaigns: Managed and optimized 3 Google Ads accounts with a 2x ROAS focus.
  • Successful Email Marketing Strategy: Implemented a loyalty program to boost customer retention and engagement.
  • Influencer Marketing Initiatives: Orchestrated influencer collaborations on social media platforms to expand brand awareness.

    Implemented SEO strategies and content initiatives to enhance organic search visibility and brand authority.

    Key Highlights:

    • Keyword Research and Implementation: Conducted comprehensive keyword research and integrated relevant terms into website content.
    • Content Creation: Developed engaging blog posts and product descriptions to engage and inform the target audience.
    • Technical SEO Enhancements: Improved website structure, meta tags, and other technical aspects to optimize search engine performance.

    Outcome:

    Achieved notable improvements in organic search rankings, driving increased website traffic and brand visibility in relevant search queries.

    Crafted and executed impactful social media marketing campaigns to boost brand awareness and engagement.

    Key Highlights:

    • Content Strategy Development: Created a tailored content strategy for various social media platforms to resonate with the target audience.
    • Campaign Execution: Managed and optimized social media ad campaigns to maximize reach and engagement.
    • Community Engagement: Fostered meaningful interactions and relationships with the brand’s online community through active engagement.

    Outcome:

    Generated significant buzz and engagement on social media platforms, resulting in increased brand visibility and audience interaction.

    Developed and implemented a comprehensive email marketing strategy for lingerie store, including the launch of a loyalty program. Crafted engaging email campaigns to nurture customer relationships and drive repeat purchases.

    Key Contributions:

    • Designed and executed personalized email campaigns to engage subscribers and promote loyalty program benefits.
    • Implemented segmentation strategies to tailor email content based on customer preferences and behavior.
    • Monitored email performance metrics and conducted A/B testing to optimize campaign effectiveness.
    • Successfully increased customer engagement and loyalty program sign-ups.

    Successfully managed a full account lifecycle, from onboarding to optimization, increasing ROAS by 3% within 1 year.

    • Developed and implemented data-driven marketing strategies, optimizing ad creatives and targeting for better performance.
    • Continuously analyzed campaign data and fine-tuned ad spend to achieve maximum efficiency and enhanced ROI.

    CASE STUDY:

    GOAL –

    Empower the brand with a strong online presence and drive user engagement using organic strategies.

    Hurdles:
    1. Low Customer Engagement:
    – Addressed through a strategic overhaul, combating bad reviews, invisible listings, and website errors.
    2. Identity Crisis:
    – Tackled by establishing a cohesive marketing strategy, fostering brand identity, and ensuring consistency across all platforms.

    APPROACH –

    1. Comprehensive Analysis: – Conducted competitor research, social media audits, and website evaluations to identify and address problem areas.
    2. Strategic Overhaul: – Created a new Facebook page, optimized existing platforms, and personalized interactions for a stronger online presence.
    3. Enhanced Communication: – Established a signature email workflow to improve communication and customer engagement.
    4. Website Revitalization: – Refreshed the Shopify theme and redesigned the website for improved visuals, usability, and brand representation.
    5. Technical Optimization: – Improved core web vitals, page speed, and overall website performance for a seamless user experience.
    6. SEO Mastery: – Implemented a comprehensive SEO strategy to boost organic visibility and search rankings.
    7. Compelling Content Creation: – Developed engaging blog posts to captivate customers and establish the brand as an industry authority

    RESULTS –

    1. Better Customer Perception: – There has been a significant rise in positive feedback and a decrease in negative reviews, indicating a marked improvement in customer sentiment.
    2. Improved Brand Awareness: – The brand has experienced increased engagement on social media and a surge in website traffic, consolidating its online presence.
    3. Increased Sales and Conversions: – The project has achieved measurable growth, with a substantial boost in conversion rates and sales, demonstrating its tangible impact.
    4. Stronger Brand Identity: – The brand has established a unified narrative that resonates consistently across all platforms and interactions.